Motion graphics are a way to communicate with the audience and add depth to the story. Along with effective music and text, it can give us a message. We use it to create ads, display titles for videos, educational videos, and share information.Think of some of your favorite videos. What did you like about them?
Definitely not just one item. Every part of the video, from the story to the graphics, is perfectly coordinated. They complement each other and work together to create a specific goal. In this article, we are going to fully answer the question of what motion graphics are and how they differ from infographics.

What is motion graphics?

Motion graphics is actually an animation, but text is included as a main component. Basically, this is motion graphic design. Ever since motion graphics first came on the scene, there has been debate about the line between them and full animation. The opening credits of Hitchcock’s Psycho was a prototype of motion graphics in which sound, movement and graphic design were well combined.

The difference between motion graphics and infographics

Infographics are actually a type of visual content that is presented with statistics and figures. Professional designers, with their expertise and creativity, combine the content with the presentation of statistics in the form of fully relevant images instead of text, so that the audience does not spend time reading long paragraphs and can easily get the gist of the words. This content model, which really requires skill to make, is called an infographic. But when exactly do they use infographics?

Description of a subject in general

Summarizing a long post or report

Compare several options with each other

Explaining a complex and difficult process

Discussion about a specific issue and comparison

Research results or obtained data

Now that we understand what motion graphic design is, and on the other hand, we know what infographic is; What is the difference between the two? Of course, both are active in the field of graphics. Each person has expertise in a specific graphic field and is active in a field. Of course, the graphic world is a big world and people are engaged in it according to the job market and employers’ requests. The difference between motion graphics and infographics should be examined from several points of view in order to know exactly in what field each one is active and ultimately which one is more profitable for a person who wants to enter the market.

The difference in the purpose of motion graphics and infographics

In order to deliver their message to users in the form of news and advertisements, companies prefer to come up with the most attractive methods and present it with the help of motion graphics. Movement and attraction together always divert the mind of the audience and take time to observe it if it is clear. But instead, an infographic is just an image and it is supposed to be presented as quickly as possible to an audience who does not have time to read the content. Do you think it’s easier to read 1000 words or to see the whole story in picture form?!

The difference between motion graphics and infographics maker tools

Of course, in order to make motion graphics, we must use a tool that has a timeline and manages movement and time. Software such as Cinema 4D, After Effects are excellent and standard options for creating motion graphics. But instead, you don’t need to limit yourself to create an infographic, and you can easily create it with any graphic software such as Photoshop, Illustrator, Canva, etc.

Structural difference between motion graphics and infographics

In fact, the structure of motion graphics is a moving image, color and volume that conveys a stimulating and attractive message to its audience. But instead, infographics consist of images and some plain text that are quick to convey a message.

According to the differences that have been said, we should see where which of these items is useful and which one should be used. This issue is determined according to the situation.

Why is motion graphics used more than infographics?

Usually, making motion graphics costs less and takes less time than animations, and this has made motion graphics more widely used. It is also a great way of branding that businesses are in dire need of right now. People’s understanding of watching a motion graphic is much higher and they understand the main feeling, that is, in a word, people are more inclined to watch movies and moving things.

On the other hand, the use of motion graphics is very popular with Google and it causes pages to load quickly, which is one of the best advantages. According to statistics, if a page of the site has motion graphics, the probability of its placement on the first page of Google increases 50 times. So, by doing this, you will create a competitive advantage for yourself and be seen among better people.

Where are the uses of motion graphics?

Now that we have fully understood what motion graphics is, let’s see where it is used so that we can have a proper plan for our work and use it to move things forward.

Web design

Digital marketing

branding

Social media posts